Originality: 2
Flexibility: 3
Elaboration: 2
Synthesis: 3
Artistic Value: 4
This ad is produced by Taobao, which is similar to JingDong. It is also an online shopping website. The most important point of this ad is its background music and its lyrics. The lyrics of the background music shows that the customers can buy almost everything they want in Taobao website. This kind of advertisement based on song and dance is very suitable for young people to watch.
Reference List
淘宝-1212淘游记 2018, YouTube, guo lucky, 9 March, retrieved 22 March 2020, <https://youtu.be/dhYj0ZaxovU >.
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