Week 4 Workshop #ALA102DC

Link to my photo story from last week：https://675.photo.blog/2020/03/22/week-3-workshop-ala102dc/

Step 1: Originality and Elaboration

My photo story from last week is actually really normal, and it lacks creativity. In order to make it be better, I decide to add more details. The story from last week describes how I found my room card by drinking a bottle of coconut milk. However, the photos taken really makes my audience feel strange, because it seems that these photos are not logical. So I think I can add more details, such as how I lost my room card and when I found it has been lost. Then I felt angry when I could not find out where my room card was. So I decided to sit down and drink a bottle of coconut milk. The milk made me feel calm so that I could think about the places I passed by when I went home and where my card might be lost.

Step 2: Target audience

This ad is aimed at people with different age groups. The target audiences can be students and office workers.

Age between 10 and 60

No income or have general income

Students and office workers

Will drink this product when they need to calm down or feel thirsty

Students that are studying and office workers that are doing jobs

Step 3：SMP

This kind of coconut milk can help you feel calm when you are in a bad mood.

Step 4: Adding in the SMP

Beginning

A girl loses her room card after using it to open the gate of the dorm, but she does not notice that.

Middle

She finds that the room card is lost when she needs to use it to open her room gate. She feels angry and decides to drink a bottle of coconut milk to calm down.

End

Then she finds where the room card is lost after drinking a bottle of coconut milk.

Step 5: Multiculturalism

Australia is a multicultural country, and it has immigration policies. Some of the Australian ads show the individualism, and some of them show the multiculturalism.