Headline: Fake news is not our friend.
Body copy: We’re absolutely committed to helping to reduce the spread of what is commonly described these days as fake news. We’re doing this by employing large numbers of expertly trained fact-checkers right across the world, seeking to improve the cutting-edge technology that identifies fake news, and giving you all the in-depth background information that you need on the articles that are in your News Feed.
Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU
Insert: Facebook logo
Step 1
New body copy: Say NO to Fake News! We are committed to resisting the fake news by seeking to improve the cutting-edge technology that identifies them.
Step 2
6-word body copy: Let’s Say NO to Fake News!
Step 3
Problem 1: The face of this famous person takes a large part of the poster, which will attract people’s more attention to the face instead of the content.
Problem 2: No need to text “PHARRELL WILLIAMS” on the poster, it will be much more attractive than the most important content of the poster.
Step 4
Target audience: Mothers aged 30 – 50
- Is the text more important than your life?
- Your family members are waiting for you to go back home.
- Think of your children, they are waiting for you.
- Do not make your children lose their mother.
- Go back home and say “I love you” to your children.
- Your children are waiting for you to go back home and hug them.
- Do not be killed by typing the text.
- Your kids need you. Go back home and kiss them.
- Love your life, no text when driving.
- The text is much less important than your children.
I would like to choose “The text is much less important than your children.” as the headline. The words “your children” are obviously targeted at mothers. Mother’s love for children is selfless. Once mothers see this headline, they will think about their children, then they will avoid texting when driving cause they want to go back home safely and stay with their kids.
yolandaguo 