This ad is produced by JingDong Company from China, which is an online shopping website. It sells items including computers, mobile phones and other digital products, home appliances, auto parts, clothing and footwear, luxury goods, home and housewares, cosmetics and other personal care products, food and nutrition products, books and other media products, mother and baby products with toys, sports and fitness equipment, and virtual goods. This ad promotes the Jingdong website in an innovative way.
New association: The dog in the advertisement is the company’s mascot, so the advertisement can not only be used to celebrate Chinese New Year, but also to promote the Jingdong website.
Attention grabing: This ad is created by animation，which is different from general ads. Using animation can grab audiences’ attention because it can produce something that doesn’t exist in reality，such as dragon in this ad.
Surprise and regularity: This ad does not have any verbal description, the whole process of this ad is shown in the form of animation. This ad promotes JingDong by showing Chinese unique scenery，which can make the audiences feel surprised.
Reference List
Forbidden City Celebrates Its Chinese Festival Online with JD 2020, YouTube, JD.com, Inc., 1 January, retrieved 22 March 2020, <https://youtu.be/ayZrCguayMs>.
yolandaguo 
Very good 🙂
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